I just finished reading Crush It by Gary Vaynerchuk. I liked it quite a bit. I certainly recommend it if you are thinking about striking out on your own, or are just tired of your current employment situation. If you need a push to follow your passion this is the book for you.
He talks quite a bit about being true to yourself. Or as Gary puts it… your DNA. Basically he is saying that the closer you get to your true self the happier you will be. I recently figured this out for myself and have been trying to implement lately. Strip away everything that doesn’t represent who you really are and go full speed at whatever is left. Be as transparent and authentic as possible. You are your own unique brand, go with it.
He also talks a lot about social media and how it can help you “crush it”. The book was written 2 years ago so a lot of what he says here is kind of common knowledge at this point, but if you aren’t up on all the social media tools out there then it’s helpful. I certainly don’t consider myself a social media expert, so this part was still interesting for me.
At the end he lists a step by step guide to “crushing it”. Here they are:
1. Identify your passion
2. Make sure you can think of at least 50 awesome blog topics to ensure stickiness.
3. Answer the following questions
a. An I sure my passion is what I think it is?
b. Can I talk about it better than anyone else?
4. Name your personal brand
5. Buy your domain.
6. Choose your medium: video, audio, written word.
7. Start a WordPress or Tumblr account
8. Hire a designer
9. Include a facebook Connect link, Call to action buttons, Share functions, and a button that invites people to do business with you in a prominent place on your blog.
10. Create a facebook fan page
11. Sign up for Ping.fm or TubeMogul and select all of the plantforms to which you want to distribute your content. Choosing a Twitter and Facebook is imperative; the others you can select according to your needs and preference.
12. Post your content
13. Start creating community by leaving comments on other people’s blogs and forums and replying to comments to your own comment.
14. Use Twitter search to find as many people as possible talking about your topic, and communicate with them.
15. Use blogsearch.Google.com to find more blogs that are relevant to your subject.
16. Join as many active Facebook fan pages and groups relating to your blog topic as possible.
17. Repeat steps 12 through 16 over and over and over and over and over again.
18. Do it again
19. And again.
20. When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and beginning monetizing.
21. Enjoy the ride.
It was a very quick read, I read it in an afternoon. On Amazon it costs about $15, but I picked up my copy from the library. It’s great for a quick blast of motivation.